Matcha Move was born from love - A love for matcha, a love for tradition and a love for sharing something meaningful.

It all started when I wanted to bring matcha into my partner’s daily life. Seeing how much she enjoyed it, I found myself wanting to share that same quality and richness with others. What began as a small gesture quickly grew into something much bigger.

I dove deep into the world of sourcing and logistics, determined to build something from the ground up. My research eventually led me to Zhejiang, China - the historical heart of matcha production, where farmers have preserved their craft since the Tang Dynasty. I built close relationships with suppliers who shared my vision: to introduce the beauty of matcha to new cultures while honouring its roots.

While I focused on the supply chain and sourcing, my partner took the lead on the creative side. With no background in design, branding or web development, she threw herself into the challenge - crafting the visual identity of Matcha Move from the ground up. Every detail from the packaging to the website became a reflection of our shared vision. This wasn’t just about matcha; it was about a ritual, a movement.

Living in Cape Town, we knew the dream was ambitious: to make matcha a staple across South Africa. But every movement starts with a single step. We began by supplying cafés and coffee shops, introducing matcha to baristas and curious sippers one cup at a time. Our next chapter? Expanding into retail and bringing matcha into homes across the country.

This is just the beginning. Matcha Move isn’t just a business—it’s a passion project, a journey and a movement that will continue to evolve. We’re building something we believe in and we’re inviting others to move with us - fuelled by intention, curiosity and love.